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Olea-Herrero N, Vara D, Malagarie-Cazenave S, Diaz-Laviada I

A 1976 memo from Ernest Pepples, Brown & Williamson's vice president and general counsel, noted that filter cigarettes surged from less than 1 percent of the market in 1950 to 87 percent in 1975

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The study found similar effects regardless of how long the participants held the smoke before exhaling, which tells us that holding it longer doesn't make much of a difference

For the first trial of smoking an herbal cigarette, you might feel differently if you are an experienced smoker